Wanna talk?

Like what you see?

I’m open to new opportunities and challenges. I might be the right fit to help you and your company succeed.

Wanna talk?

Like what you see?

I’m open to new opportunities and challenges. I might be the right fit to help you and your company succeed.

Wanna talk?

Like what you see?

I’m open to new opportunities and challenges. I might be the right fit to help you and your company succeed.

Learning

Simple changes can deliver great results, especially through teamwork.

Simple changes can deliver great results, especially through teamwork.

We won’t always have all the resources, but that shouldn't stop us from starting projects.

We won’t always have all the resources, but that shouldn't stop us from starting projects.

Results

+$ 1,240/mth

Separating the Painel from the homepage saved Agenda Edu $1,240 per month ($14,880 annually).

Zero tickets

After the homepage update, no new support tickets or complaints related to the previous issues were received.

Solution

Through a collective effort, Agenda Edu’s new homepage became more user-friendly, visually appealing, and functional for schools. It highlights the platform's key features, provides tailored content about functionalities, and includes shortcuts to essential external apps. The Dashboard is now a separate module accessible from the side menu.

Process

I conducted interviews with the Customer Success and Support teams to understand schools' perceptions of Agenda Edu's homepage. Additionally, I performed benchmarks to compare competitors' homepages and analyzed the financial data related to our Home. See the key insights above:

Homepage and Painel are different things

Homepage ≠ Painel

Homepage ≠ Painel

We quickly realized that the Painel was a separate module, taking over the homepage space and diverting it from its true purpose.

Slow loading and confusion

Slow loading and confusion

We identified complaints about the Painel's loading time and the difficulty for users to understand the data presented.

Competitive differences

Competitive differences

Competitors focused on engaging users with specific features, notifying them about updates, and presenting data and dashboards in dedicated modules.

Competitors focused on engaging users with specific features, notifying them about updates, and presenting data and in dedicated modules.

Unnecessary
costs

Unnecessary costs

We discovered that displaying data from the Metabase in the Painel, even when it was not being accessed, was causing unnecessary operational costs with data platforms.

We discovered that displaying data in the Painel, even when it was not being accessed, was causing unnecessary operational costs with data platforms.

We discovered that displaying data in the Painel, even when it was not being accessed, was causing unnecessary operational costs.

Collaborative workshops generated insights on what the Agenda Edu homepage should look like.

Collaborative workshops generated insights on what the Agenda Edu homepage should look like.

Initial flows and wireframes were created for the new homepage.

Initial flows and wireframes were created for the new homepage.

Challenges

School vacation period

School vacation period

The project took place during the school vacation period (July to August), which made direct research with schools unfeasible.

The simpler the better!

The simpler the better!

The solution needed to be as simple and feasible as possible due to significant structural changes within the teams at the time.

Goals

Increase
engagement

Increase engagement

Make it easier and more engaging for users—especially schools—to interact with the platform.

Make it easier and more engaging for users—especially schools—to interact with the Agenda Edu platform.

Make it easier and more engaging for users—especially schools—to interact with the Agenda Edu platform.

Improve school notifications

Improve school notifications

Enhance schools' visibility of new features and updates, ensuring they don’t go unnoticed.

Reduce operational costs

Reduce operational costs

Cut down on excessive costs caused by data loading in the Painel, the Agenda Edu homepage.

Cut down on excessive costs caused by data loading in the Painel, the homepage.

Problem

The Dashboard, despite being the homepage, failed to fulfill its purpose. Upon accessing Agenda Edu, users were met with confusing graphs that didn’t align with their goals. The homepage was meant to introduce the platform.

The Dashboard, despite being the homepage, failed to fulfill its purpose. Upon accessing Agenda Edu, users were met with confusing graphs that didn’t align with their goals. The homepage was meant to introduce the platform but fell short of doing so.

The Dashboard, despite being the homepage, failed to fulfill its purpose. Upon accessing Agenda Edu, users were met with confusing graphs that didn’t align with their goals. The homepage was meant to introduce the platform but fell short of doing so.

My role

My role

I conducted research, benchmarks, workshops, prioritization, and low-fidelity prototyping while collaborating with professionals from various teams.

As a Product Designer, I conducted research, benchmarks, workshops, prioritization, and low-fidelity prototyping while collaborating with professionals from various teams.

As a Product Designer, I conducted research, benchmarks, workshops, prioritization, and low-fidelity prototyping while collaborating with professionals from various teams.

Deadline

Deadline

4 months to design and develop.

Context

When accessing the platform, schools were directed to the Painel, a "homepage" featuring data and charts about platform usage by parents and students. This data, sourced from Metabase, could be customized upon request by the school. Additionally, schools had quick access to their external applications through the "My Apps" section.

A Cost-Effective and Efficient Homepage for Agenda Edu

Through a collaborative project, we redesigned the platform’s main page to make it more intuitive and informative for schools, saving the company $14,880 annually.